How IndiaMART Works

How does IndiaMART help in generating business?

IndiaMART is an online marketplace that connects buyers with sellers. Sellers get access to buyers all over the world, which helps them expand their business horizons.

More than 5 Crore business enquiries are generated on the platform every month. Sellers can make the most of these business opportunities through this new business channel (IndiaMART platform) for themselves.

How to search for potential buyers on IndiaMART?

You can search for potential buyers on IndiaMART using BuyLeads. BuyLeads are the product requirements posted by buyers on IndiaMART platform, which are then filtered by IndiaMART and then shared with the suppliers who deal in that product. To acquire more business using BuyLeads:

  • Visit
  • Select ‘Latest Buy Leads’ from the seller dashboard or visit the ‘Buy Leads’ section in the navigation menu.
  • Select the most suitable BuyLeads for your business and click on ‘Contact Buyer’ to consume them.

If you are a paid supplier of IndiaMART, you get a fixed number of BuyLeads with your package under the IndiaMART Advantage Program (IMA). You must consume these BuyLeads to boost your business.

If you have a free catalog listed on IndiaMART, you can purchase BuyLeads of your choice at a nominal price.

You will be able to access contact details of the buyer on consuming/purchasing BuyLeads.

How will buyers connect with me?

When a buyer is searching for products which you sell, he/she will be able to see your catalog listing on IndiaMART platform. Buyers can choose to connect with you through three channels:

  • Post a buy requirement on IndiaMART
  • Post a direct enquiry on your catalog
  • Call you through our preferred number service

Note: IndiaMART is only a platform for connecting buyers with suppliers. It does not have any role to play in the transactions between the two parties.