How IndiaMART Works

How does IndiaMART help in generating business?

  • IndiaMART generates more than 2 Crore business enquiries every month
  • Sellers from across India can benefit by opening a new business promotion channel for themselves
  • Our online marketplace connects buyers with sellers and helps increase their business

How to search for potential buyers on IndiaMART?

You can search for potential buyers on IndiaMART using BuyLeads. BuyLeads are the product requirements posted by buyers on IndiaMART platform, which are then filtered by IndiaMART and then shared with the suppliers who deal in that product. To acquire more business using BuyLeads:

  • Visit
  • Select ‘Latest Buy Leads’ from the seller dashboard or visit the ‘Buy Leads’ section in the navigation menu.
  • Select the most suitable BuyLeads for your business and click on ‘Contact Buyer’ to consume them.

If you are a paid supplier of IndiaMART, you get a fixed number of BuyLeads with your package under the IndiaMART Advantage Program (IMA). You must consume these BuyLeads to boost your business.

If you have a free catalog listed on IndiaMART, you can purchase BuyLeads of your choice at a nominal price.

You will be able to access contact details of the buyer on consuming/purchasing BuyLeads.

How will buyers be able to find me on IndiaMART?

When a buyer is searching for products which you sell, he/she will be able to see your catalog listing on IndiaMART platform. Buyers can choose to connect with you over phone or email. They can also post a direct enquiry to your catalog.

How will buyers connect with me?

Buyers can connect with you via three methods:

  • Leave a buyer requirement
  • Send a direct enquiry to you
  • Call you via our preferred number service (PNS)

Note: IndiaMART is only a platform for connecting buyers with suppliers. It does not have any role to play in the transactions between the two parties.