What is an effective way to write the product title?
Following are some points to write an effective product title.
- Product title must be under 70 characters including the spaces
- It should be unique and should have searchable product names
- The first letter of each word in the product title should be in upper case
- Should include item specifications such as size, color, condition, article number, brand name, etc. (if possible)
- Use numerals (5 instead of five; Pack of 5 instead of Pack of Five)
- Use correct spellings and grammar
- Use seller name as a brand name only if your product is a private label
- Use standard molecular formula, if need be, for example, Fe used for Iron (not fe or FE); Al used for Aluminum (not al or AL)
What are some of the practices that should be avoided while writing a product title?
- Do not use price and quantity in a product title
- Do not use same name products in a catalog
- Do not include any company-specific or seller-specific information
- Do not use all capital letters
- Do not include any promotional message such as ‘Discounted’, ‘Sale’, etc. in the product title
- Do not include subjective/adjectives words in the product title, such as ‘Beautiful Dress’, ‘Best-Selling Suit’, ‘Wow’, etc.
- Do not use words that are banned or are illegal
- Do not use conjunctions (and/or) and articles(a/an/the)in the product title
- Do not use any adult products/keywords