What is a BuyLead?

BuyLead is the purchase requirement sent by prospective buyers for products and services, which is filtered by IndiaMART and shared with the suppliers dealing in those products/services.

  • The BuyLead alerts are sent to relevant suppliers via email, SMS and app notification
  • Suppliers then consume the relevant BuyLeads

By consuming a BuyLead, supplier gets access to buyer’s contact details.

Benefits of Buy lead

  • Suppliers get instant access to new buyers
  • Details of BuyLeads (i.e. buyer requirement) is visible to suppliers even before consuming it. Hence, suppliers have the choice of consuming BuyLeads only if they find it useful.
  • Suppliers get instant notification of most recent and relevant BuyLeads through multiple channels (Email, SMS and App notification)
  • New Buy Leads Helps supplier in reducing the dependency on existing buyers, thereby, giving suppliers opportunity for expanding their business.

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  1. Akshit

    I was able to consume buy leads via the secondary accounts in previous package but the fraudsters at sales team sold me a downgraded version by assuring that it’s the same package and that the Mini Dynamic Catalog is no longer in use. Now, I can’t use buy leads via any secondary accounts.

    1. indiamart

      Dear Akshit,

      Your concerns were noted under Ticket Id: 4553573.
      We hope our executives were able to resolve your concerns.


    1. indiamart

      Hello Dilip,

      In order to get the contact details of the buyers, you need to either subscribe for paid services of IndiaMART or purchase buyleads separately. You will get this option when you click on any buylead. GST is mandatory in both the cases.

    1. indiamart

      Dear Manoj,

      We do not have any provision for Affiliate Marketing on IndiaMart portal.


    1. indiamart

      Dear RK Mehta,

      We have noted your interest. Our sales team will contact you discuss about international buyleads.
      Please let us know if you need any other help.

    1. indiamart

      Hello Sukhvinder,

      Yes, if you want to purchase a buylead, you need to have GST.
      Please let us know if you have any other query.

  2. Gaurang

    Since I have not required turn over for GST No So I dont applied for it Can I sell product with out GSTN in Local Market

    1. indiamart

      Hello Gaurang,

      If you want to purchase buylead from IndiaMART, you need to have GST. You can create your free seller account on IndiaMART but you will have to rely on buyer enquiries to grow your business.
      Please let us know if you any any other doubts.

  3. Tarun

    If i dont have gstin number then can I consume any buy lead?Plz answer

    1. indiamart

      Hello Tarun,

      No, if you do not have GSTIN, you cannot buy leads on IndiaMART.
      Please let us know if you have any other queries.

  4. Arpit

    Do we receive leads if we are not a paid member.
    I am able to see Buy leads on my Dashboard but on opening error is coming.

    1. indiamart

      Hello Arpit,

      Yes, you can see leads on your dashboard but you can only get the buyer details if you purchase that lead or buy a paid package.

  5. Mukul

    I am interested in this product for my organization.

    Can someone reach out to me – 82XXXXXX75

    1. indiamart

      Dear Mukul,

      Thank you for showing interest. We have a note of your request. Please be ensured we will connect with you.


    1. indiamart

      Dear Concern,

      IndiaMART is a platform for regular selling and it may be noted that business registration is mandatory to sell on our platform. You can list your products on our platform if your business meets the above mentioned criteria. To sell your products on IndiaMART follow the steps mentioned in the article

      Thank you!

  6. Dinesh

    Main kharidna nahin bechna chahta hun aur mere pass requirement a rahi hai rahi hai ki aap khareed do to yah galat hai Mary DRM marble ke naam se company hai ka registration hai IndiaMART per ulti requirement mujhe a rahi hai

    1. indiamart

      Dear Dinesh,

      We have made a note of your concern. Please be ensured our team will connect with you.

      Thank you!

    1. indiamart

      Dear Jubi,

      You had a discussion with our team. We hope your query has been answered. Please feel to connect with us if you any other query.

      Thank you!

    1. indiamart

      Dear Concern,

      We hope that your issue has been resolved. If still the issue persists then fill the complain form. Our team will take care of it.

      Thank you!

  7. J.

    I purchased buy lead yesterday. My complaint number 4009970. Till now I have not got buy lead details. Why ? Send me immediately my purchased buyer lead details.

    1. indiamart

      Dear J,

      As checked by the team. The BuyLead hasn’t purchased by you hence the buyers’ details are not visible by you. We have asked the team to connect with you regarding this. Let us know if you face any issue.


  8. Tushar

    What is the entire process anf buying leads and how does the balance in leads ends?

    Please call me to make me understand the entire process-


    1. indiamart

      Dear Tushar,

      Thank you for reaching us. Our team is in touch with you. Let us know if you face any issue.

  9. Jagjit

    i buy annual membership mini dynamic catalogue.
    as per sales engineer we got buy lead which we can consume all over the world.
    i have proof of confirmation.

    but after my live..i used one forign lead…but now i can’t able to use.
    indiamart refuse to give us foreign lead.

    1. indiamart

      Hello Jagjit,

      Our team contacted you to understand your concern. Hope all your doubts are cleared now.
      Please let us know if you still need any help.

    1. indiamart

      Hello Uday,

      Thank you for showing interest in our paid services. Our team will connect with you soon.

  10. Anonymous

    I want to buy leads and get subscription bfor my business purpose.

    Please visit our office to discuss more


  11. PreetiJain

    I am not happy the way Indiamart showing sellers listing. I have another free sale account with Indiamart and listed few products there. We tried to search as a Buyer and we did not find our listed product. I want to send this feedback to all members of Indiamart.

    1. indiamart

      Dear Preeti,

      We are not able to find the any seller account. Request you to follow the steps mentioned in the article to create an account at IndiaMART. If you already have a seller account then will request you to share a mail at customercare@indiamart.com. Our team will take care of it.

      Thank you!

    2. indiamart

      Hello Preeti,

      Please check if your added products are active. If they are in inactive section, they won’t be visible. Also, please fill all the details of the product so that your product is visible above other free seller’s product.

  12. Varun

    I need help in Expanding my Business with the help pf Indiamart.
    Please generate a call on 9XXXXXXXX4(Varun)

  13. Shailee

    I have to buy leads I want to know about this portal please contact me as soon as possible my mo no is 9326625164

  14. Ayush

    I want to purchase a single buy lead but dont know how to purchase can someone help?

    1. indiamart

      Hello Ayush,

      If you want to purchase a single buylead, you can simply select the lead you want to buy & click on “Contact buyer”. Once you pay for that buylead, you will get the buyer contact details.

  15. Anup

    When I get buy lead after payment, How long it will stay. I’m a seller of small business, please clarify the details.

    1. indiamart

      Hello Anup,

      If you purchase buylead separately, you can use it anytime. It will not lapse.

    1. indiamart

      Hello Jesu,

      Please refer Purchase BuyLead Package? article. You can purchase BuyLeads by clicking on I’m Interested button in the Buy Leads section. Doing so will open up details of BL Packages available on IndiaMART

    1. indiamart

      Hello Shruti,

      We have now reduced the number of sellers who get the same buylead to 9.

  16. Dharmin

    Dear Sir,
    I have purchased two buy lead. I shocked to lessen customers answer.
    One is told to me I don’t know when I have posted, I can’t require any item.
    another is saying I don’t require any item I am a government officer.
    How Indiamart filter the lead? How can I believe Indiamart working.
    I think this is wrong with me.

    1. indiamart

      Hello Dharmin,

      We regret for the inconvenience caused. We have noted your concern and will check on the issue.

      Please let us know if you need any other help.

    1. indiamart

      Hello Nikunj,

      Please refer buylead allocation article for package wise available buyleads. However if you want to consume buyleads apart from the one allocated to you as per your paid package, you can purchase as many buyleads as you wish by paying additional amount per buylead.

      Please let us know if you need any further information.

    1. indiamart

      Dear Joba,

      We want that the buyer’s requirement gets fulfilled. If we do not display buylead to the other suppliers after you buy it and in any case, if you cannot complete the sale, the buyer’s requirement will still be not fulfilled. Therefore, we show the buylead to multiple relevant suppliers and it is up-to you to consume that buylead as early as possible and contact the buyer to sell.

      Hope this clears your doubt. Please let us know if need any further information.

    1. indiamart

      Hello Vishnu,

      Lead is a buying requirement posted by a buyer which a seller can purchase @Rs299+GST. If a seller wants to contact the buyer who posted the requirement he would need the contact details of that buyer and for getting those details the seller will have to purchase that buy-lead.

      Please refer Paid Services of IndiaMART article to know about the different paid packages offered by IndiaMART.

      Let us know if you require any further assistance.

    1. indiamart

      Hello Poorva,

      Thanks for your feedback. We appreciate your business and want to make sure we meet your expectations. In order to do so, we have now introduced Pay with IndiaMART. Visit Pay with IndiaMART to know more about it. You may also help us by sharing your valuable suggestions at customercare@indiamart.com