What is a BuyLead?

BuyLead is the purchase requirement sent by prospective buyers for products and services, which is filtered by IndiaMART and shared with the suppliers dealing in those products/services.

  • The BuyLead alerts are sent to relevant suppliers via email, SMS and app notification
  • Suppliers then consume the relevant BuyLeads

By consuming a BuyLead, supplier gets access to buyer’s contact details.

Benefits of Buy lead

  • Suppliers get instant access to new buyers
  • Details of BuyLeads (i.e. buyer requirement) is visible to suppliers even before consuming it. Hence, suppliers have the choice of consuming BuyLeads only if they find it useful.
  • Suppliers get instant notification of most recent and relevant BuyLeads through multiple channels (email, SMS and app notification)
  • Helps supplier in reducing the dependency on existing buyers, thereby, giving suppliers opportunity for expanding their business.




Was this article helpful?


Related Articles

Leave A Comment?

10 Comments

  1. Dharmin

    Dear Sir,
    Indiamart
    I have purchased two buy lead. I shocked to lessen customers answer.
    One is told to me I don’t know when I have posted, I can’t require any item.
    another is saying I don’t require any item I am a government officer.
    How Indiamart filter the lead? How can I believe Indiamart working.
    I think this is wrong with me.

    1. indiamart

      Hello Dharmin,

      We regret for the inconvenience caused. We have noted your concern and will check on the issue.

      Please let us know if you need any other help.

    1. indiamart

      Hello Nikunj,

      Please refer buylead allocation article for package wise available buyleads. However if you want to consume buyleads apart from the one allocated to you as per your paid package, you can purchase as many buyleads as you wish by paying additional amount per buylead.

      Please let us know if you need any further information.

    1. indiamart

      Dear Joba,

      We want that the buyer’s requirement gets fulfilled. If we do not display buylead to the other suppliers after you buy it and in any case, if you cannot complete the sale, the buyer’s requirement will still be not fulfilled. Therefore, we show the buylead to multiple relevant suppliers and it is up-to you to consume that buylead as early as possible and contact the buyer to sell.

      Hope this clears your doubt. Please let us know if need any further information.

    1. indiamart

      Hello Vishnu,

      Lead is a buying requirement posted by a buyer which a seller can purchase @Rs299+GST. If a seller wants to contact the buyer who posted the requirement he would need the contact details of that buyer and for getting those details the seller will have to purchase that buy-lead.

      Please refer Paid Services of IndiaMART article to know about the different paid packages offered by IndiaMART.

      Let us know if you require any further assistance.

    1. indiamart

      Hello Poorva,

      Thanks for your feedback. We appreciate your business and want to make sure we meet your expectations. In order to do so, we have now introduced Pay with IndiaMART. Visit Pay with IndiaMART to know more about it. You may also help us by sharing your valuable suggestions at customercare@indiamart.com